The Tahoe brand

Mark and lockups

Twin peaks over a waterline, the lake reflecting them in Tahoe Green. Use the primary lockup by default; don't run the mark bare.

Primary · on PaperSVGPNG

Reversed · on InkSVGPNG

Avatar / app iconSVGPNG

Palette

One green family, one warm neutral family. Nothing else enters the system.

Space Grotesk

One family for the brand. Bold for the wordmark, Semibold for headlines, Medium letterspaced caps for descriptors, Regular for body. Free on Google Fonts.

Usage

• Write the name as Tahoe, never "TAHOE" in prose, never "Tahoe App".
• Place the mark on Paper, Ink, or the Alpine Gradient only. No photos, no other colors.
• Keep the snow notch matched to the background: never recolor the peaks, stretch the mark, or add effects.
• Keep the lockup as one aligned unit with a single shared left edge.
• The tagline is exactly "One fund, any rail." with the comma and the period.
• Describing Tahoe: "Fund operations infrastructure for tokenized funds."